1. 🎨 Hidden Arrows and Messages
The FedEx logo has a famous hidden arrow tucked between the “E” and the “x” — symbolizing speed and precision. Many logos sneak subtle symbols into their design.
2. ✏️ A Student Created the Nike Swoosh
The iconic Nike Swoosh was designed in 1971 by Carolyn Davidson, then a graphic design student. She was originally paid just $35 for her work.
3. 🐻 Toblerone’s Bear in the Mountain
The mountain on the Toblerone chocolate logo isn’t just any mountain — it hides the silhouette of a bear, a nod to the Swiss city of Bern, nicknamed the “City of Bears.”
4. ⏳ Logos Evolve Over Time
Even timeless brands refresh their look. Pepsi has redesigned its logo over ten times since 1898, adapting to trends and cultural shifts.
5. 📦 Amazon’s Smile Does Double Duty
Amazon’s famous arrow isn’t just a smile — it also connects the letters “a” to “z,” symbolizing that the site sells everything you could possibly need.
6. 💰 Some Logos Cost Millions
While some logos were cheap or even free, others weren’t: the 2012 London Olympics logo reportedly cost around $625,000 to develop.
7. 🌍 Colors Speak Volumes
Brands choose logo colors carefully: red can suggest energy or appetite (think Coca-Cola), while blue often signals trust and reliability (like IBM or Facebook).
8. 🔁 Symmetry Isn’t Always King
Many famous logos — including Starbucks — use asymmetry to feel dynamic and human, rather than stiff or overly corporate.
9. 🔒 Logos Are Legal Tools
A logo isn’t just a design — it’s also a trademark, legally protecting a brand’s identity and reputation worldwide.
10. ✏️ The Oldest Logos Still in Use
Some companies keep their logos for centuries. Twinings Tea, founded in 1706, has used the same wordmark since 1787 — making it one of the oldest active logos.
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